C Eneja
Always learning
GotPaper
GotPaper was designed to make it quite easy to order papers, change your mind mid-way and complete your orders conveniently. It offers users a wide array of paper choices and can have their choice delivered, saving time and effort while ensuring they never run out of papers again. This app was designed as part of the Google UX design course.
Duration: 1 Month
My Responsibilities: Design ideation, conducting interviews, paper and digital wireframing, low and high-fidelity prototyping, conducting usability studies, accounting for accessibility, and iterating on designs.
Challenge
Users often have to get into a physical store to get specialized papers for their needs. This creates a gap between when their existing stock runs out and when they get new supplies, impacting their work and time.
Solution
GotPaper provides an easy online platform for ordering papers of different types and categories.
Research
User research was conducted and empathy maps were developed to help identify user needs and pain points. The research revealed that a majority of paper users would like to be able to order their paper supplies more conveniently. They would also want the website to provide as many options to choose from as possible given that some specialized papers can be a bit hard to find. I had assumed that the most important concern for users was going to cost. It turns out that a wide array of options and ease of selection were equally valuable to users.
Pain points
Accessibility
Users want to be able to order their supplies all day round without having to visit a store.
choice
Finding many paper types often involve visiting multiple stores. Users would prefer a one-stop shopping experience.
time
Visiting stores take time
and users want to save
that time by ordering
online.
convenience
Many users would accept higher costs if it improves the ease with which they can get their paper supplies
Persona
Goals
● To run an efficient department in an international NGO.
● Access to sustained and reliable supply of office stationeries.
Frustrations
● Cannot seem to get office supplies promptly.
● Finding a steady source of particular papers is unlikely.
As an administrative officer in a multi-national NGO committed to advancing education for the girl child in developing countries, Sonia’s work involves a lot of advocacy and planning. Often, she has to develop promotional materials using specialized papers of different sizes. These are hard to come by especially in urgent situations. She has a list of vendors she reaches out to but sometimes, they are not able to help. Sonia would like a way to find and order papers quickly and reliably.
Juliana, 44 | Administrative Officer
Problem Statement
Sonia is an Administrative Officer who needs to easily order paper supplies because she wants to avoid unnecessary downtimes.
Site Map
Wireframes
A few iterations of the paper wireframe ensured that the elements that made it to digital wireframes would be well-suited to address user pain points. Paper categories, options to choose from, user feedback, and seamless checkout were the focus.
Low Fidelity Prototype
Using the completed wireframe designs, I made a low fidelity prototype of the app for usability studies. The user journey demonstrated by the prototype is ordering paper supplies.
Usability Study
Study parameters
Study Type
Unmoderated usability study
Location
Abuja, remote
Participants
5 Participants
Length
20 - 30 minutes/participant
Usability study findings
Options
Users want to choose from an array of options. They want these classified by types and purpose.
1
Flexibility
Being able to make modifications to previous selections at any stage before payment was important to the users.
2
Ease of Use
Users want to be able to make repeated orders using previous card details and selected options.
3
Mockups and Iterations
Following feedback from the usability study, a couple of changes were made to the design to address the findings. For example, the selection detail was improved to enable options and quantity specification. The cost of selected supplies is clearly shown so users have all the information they require to proceed to checkout.
Before
After
Further iterations were made to the design, including a mobile version for a truly responsive user experience.
Takeaways
Impact
The GotPaper app has been well received by users. Many described the app as creative and very useful. A significant user statement that captures the general user response is:
“A major source of distress for many ordinary and specialized paper users will be dispelled by the GotPaper app. Brilliant idea”.
What I learned
In the course of this project, I had the opportunity to interact with usability study participants. No effort must be spared in conducting at least one very good usability testing before final designs. Where possible, more than one.